A 5 days business exhibition spanning all three conferences (Interactive, Film and Music). Admission to the SXSW Trade Show is open to all SXSW badge holders and all SXSW Showcasing artist wristbands With over 36,000 registrants, SXSW is one of the largest events in the world. Leaders in the music, film, and interactive industries all converge in one location, providing a one-of-a-kind opportunity. International participation is unparalleled with 73 countries represented in 2010. The event showcases Start-ups, established brands, and everything in between. Labels, distributors, merchandise companies, studios, film/music/technology universities, talent and marketing agencies, festivals, related non-profits, associations, commissions. Software and hardware manufacturers, social media solutions, infrastructure and hosting providers, SEO and marketing services. Media outlets